World leading concert promoters Live Nation have announced that John Reid has been appointed as their new chairman of concerts in Europe. His mission is to grow the global power of Live Nation in the European market. HE will concentrate on concert promotions and marketing.
Reid joins Live Nation from Warner Music Internation where he was CEO, he looked after the marketing of world stars like Madonna, Green Day and Michael Buble.
“I am delighted to join Irving Azoff, Rapino and Michael Simon Lewis at Live Nation,” said Reid in January 16 statement. He added, in part, that “it is a great opportunity to reach the largest live music, management and ticketing companies to a very exciting time for the company. “
Live Nation plans to Reid include business development continued throughout the continent, and focus more on touring artist and marketing.
“John will be instrumental in expanding our portfolio of the artist on tour and strengthening our marketing capabilities show that we are moving toward what we expect to be another strong year,” said Live Nation Europe, CEO Simon Lewis in a statement.
At a conference in September 2010, Live Nation President and CEO Michael Rapino identified international expansion as one of the focal points of the company heading in 2011.
Live Nation has quickly made good on the statements of Rapino. In November of that year, the company announced the acquisition of Ticketnet, a ticket retailer in France. Just a few months later in February 2011, Live Nation has also acquired Spanish ServiCaixa ticketing company.
Same as 2011 closed and the new year began, Live Nation has continued to grow with multiple efforts abroad.
Earlier this month, Live Nation has signed a contract with concert promoter Croatian bring more artists and performances across the country. The company also recently opened new offices in South Korea, where he hopes to take advantage of the growing interest in the genre K-pop.